Search Engine Optimization (SEO)

Search engines provide viewers with websites that most closely match their internet search. There are three kinds of search engine results: paid advertising, local/map results, and organic results. You can purchase a higher ranking through internet advertising so that when someone searches for your products and services, the link to your website appears at the top of the list. Local/map results allow businesses to come up in searches made by local customers. Organic or “natural” search results are the web pages that most closely match a user's search based on relevance.

When someone searches for the products and services that you offer, your business website needs to be listed near the top of the results page, otherwise, users will have a harder time finding your page.

The main purpose of SEO is to help your website to reach a higher ranking in internet search results. Effective SEO leads people to your business and helps increase sales by gaining a prominent ranking (closer to the top of the page) when someone searches for the products and services you offer. Sales increase when people can find you.

SEO is important to digital marketing strategies because it not only increases the quantity of searches but the quality of traffic to your website. Driving targeted traffic to your site puts your business in a better position to convert viewers to buyers.

Search engine optimization strategies evolve frequently. Murnet continues to keep in line with these changes, using the most up to date, best-of-class SEO strategies. We will analyze your existing website and, based on the strength of its content, offer recommendations on how it can be improved to be more search-engine friendly.

Murnet Technologies will improve your website ranking by:

• Providing a comprehensive evaluation of your existing website.
• Researching and evaluating your competitors’ websites.
• Optimizing website code, meta-tags, page headers, and content to ensure that they include what search engines are looking for.
• Registering your website with top search engines, including Google, Yahoo, and MSN, among others.
• Ongoing SEO performance monitoring.

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